What is Digital Marketing? March 22, 2023 Digital marketing refers to the practice of promoting products, services, or brands through digital channels such as search engines, social media, email, websites, and mobile apps. It encompasses a wide range of tactics and techniques that businesses use to reach and engage with their target audience online, with the ultimate goal of driving conversions and sales. Digital marketing has become increasingly important for businesses of all sizes, as more and more consumers are turning to the internet to research and make purchasing decisions. By leveraging the various tactics and channels available in digital marketing, businesses can reach their target audience more effectively, build brand awareness, and ultimately drive more sales and revenue. Why is Digital Marketing important? Digital marketing is important for several reasons: Reaching a larger audience: With digital marketing, businesses can reach a much larger and more diverse ...